A client is hosting a free health and wellness webinar in 1 week and is looking to attract attendees through LinkedIn. He needs a skilled freelancer to set up a LinkedIn automation campaign that targets potential participants and encourages them to register for the event.

Responsibilities:
1. Target Audience Identification
2. Message Sequence Creation
3. LinkedIn Automation Setup
4. Run A/B tests on message variations to identify the most effective copy.
5. Implement a follow-up message strategy to remind prospects of the upcoming webinar, focusing on urgency as the date approaches

Built precise, high-quality lead lists tailored to my client's ideal customer profile. By filtering for industry, location, job title, company size, and more. I created a ready-to-use prospect list that fueled my client's outreach campaigns and increased response rates.

Successfully built and nurtured email lists designed to convert leads into loyal customers. By segmenting audiences and creating engaging, targeted campaigns, I helped businesses see increased engagement and higher conversion rates.

From personalized follow-ups to automated workflows, I’ve managed campaigns that nurtured prospects through the funnel, driving consistent results and turning cold leads into long-term clients.

I created a fully functional lead tracking sheet in Google Sheets to help manage and monitor outreach progress. The system included organized data tables for easy input and sorting, as well as a Pivot Table to quickly summarize lead statuses, sources, and response rates.

This setup allowed my client to visualize their pipeline at a glance, prioritize follow-ups, and make data-driven decisions — all in a simple, shareable format.